Integrative-Living and i-Detox was founded by Anita SK Cheung
 Anita is the first Certified Holistic Health Coach in Hong Kong offering lifestyle and nutrition coaching since 2005.
Anita graduated from the Institute for Integrative Nutrition in New York city in 2005.* It is a unique school renowned for its integrative and innovative program which trains wellness and nutrition educators. It teaches all the major dietary theories in the world, healthy cooking, holistic wellness, counselling and motivation, by world renowned authorities in nutrition, wellness and healing.
As a coach she has been trained in ontological coaching and is a Certified NLP (Neuro-linguistic Programming) Practitioner.
Prior to being trained as a wellness coach, Anita worked in the fast paced international fashion industry in senior position, with long working hours and long haul travels, and she has first hand experience on the reality of maintaining wellbeing in a stressful lifestyle. Anita draws on her rich resource of experience in her work and life in how she works with her clients.
In the many years she has been involved in wellness and personal development, she continued to learn and have received training in EFT (Emotional Freedom Techniques), kinesiology, aromatherapy, BodyTalk, Mindscape, Holistic image consulting and leadership, and so on.
Anita created the Superfood Detox and "i-Detox", specialized in products and services related to nutritional detox, with the mission of making lifestyle changes enjoyable and sustainable for all. i-Detox is growing into a team of passionate and well qualified health educators, including raw food chefs and nutritional consultants. Since 2011 i-Detox and Anita started to offer group detox/wellness programs in Hong Kong as well as overseas retreats.
Prior to the setting up of i-Detox, Anita had created and delivered a 12-week Lifestyle Transformation group program and had co-created and facilitated the popular 10-Day Detox for Busy People group program at the IMI (Integrated Medicine Institute). She has also delivered wellness training with ThreeSixty (health food store) and given wellness talks and seminars with many corporate and non-profit organisations.
She is also the convenor for the Brown Rice Movement (non-profit project) and her vision is, where white rice is offered, brown rice is available for consumers to have choice. She is working on setting up an NGO which promotes the experience of wellbeing, compassion for self and others and for the planet, from a common source of inner peace in the individual. Choosing brown rice and wholefood is regarded as a small but powerful step in experiencing welbeing and inner peace.
Anita is a native of Hong Kong and a global citizen. She speaks and writes English and Chinese.
Her own wellness journey and transformation (see below) enables her to authentically coach and guide her clients to maximize their potentials for health and wellbeing, and ultimately for personal growth and fulfilling their life's true potentials.
*The Institute for Integrative Nutrition is now offering its program on line.
Summary of Credentials and Experience:
- Certified Holistic Health Coach (American Association of Drugless Practitioners)
- Graduate of the Institute for Integrative Nutrition (New York)
- Certified NLP (Neuro-Linguistic Programming) Practitioner and member of the Global Association and British Association of NLP Practitioners
- Certified Image Consultant, AICI
- Bachelor of Arts (Hons) in English (Major) and Translation (Minor) from the Chinese University of Hong Kong
- Past VP of Marketing, Hong Kong International Coaching Community
- Associate Wellness Coach with IMI (Integrated Medicine Institute) from Dec 06 to Mar 08
- Marketing and Programme Director with IMI (part-time from Dec 06 to Mar 08)
Anita is often featured in media on wellness and nutrition related subjects.
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Anita's Healing and Self Discovery Journey:
Growing up, I have never been exceptionally strong and healthy. From what I remember I was often seeing the doctor and taking medicine. I didn't like P.E. lessons either because I was considered weak and not fit...
But I have always been curious and loved learning. I had good grades in school. And since entering into the workforce around 1990, I had got what other people thought was a good and glamourous job.
Like many in the big city, I had confused being ‘busy” with being “worthy”. I have held senior positions in international fashion companies for many years. Working my way up and staying there meant my work life could get quite overwhelming and I would lose my balance until my body communicated to me by effecting "dis-ease". A few times my body had to cry very loud until I got the message. I found that over the years I became more gravitated to learning about staying well and would try many different wellness modalities, including yoga, Chi Gong, meditation, aromatherapy, acupuncture, massage, vegetarianism and so on, out of the desire to function optimally.
Every time I suffered from a "health crisis" I would slow down briefly and soon it would be a lesson forgotton as I fell back into my habitual routines.
The real breakthrough came when I was "forced" to listen to my body's emergency call: my chronic asthmatic cough was getting out of control and I was also having signs of depression. I knew I would not be fit to function for another demanding fashion season, with its long haul travels, working across time zones and pressing deadlines... I decided to take a three-month "sabbatical".
Three months of slowing down and travelling in Europe and New York (this time leisurely and not for business) brought real clarity to me. Even though I had no idea what the future held, it was crystal clear that it was NOT going back to my old life. I turned down a lucrative offer to go back to the fashion industry at the end of the intended “sabbatical”, after a brochure from the Institute for Integrative Nutrition caught my eye at a Manhattan health food store... I found myself registering into it and surrendering to the calling of the land of no return...It was the most outrageous and unreasonable thing I had done in my life!
But very soon I realized all that I had been learning and practising as "hobbies" came together for me. I was immersed in an inspiring and supportive and accelerated learning environment among like-minded people and experienced personal transformation in all levels like never before. In the process I also facilitated and witnessed amazing transformation in others and realized the powerful healing and transformative powers in each and every one of us, and how crucial COMMUNITY support and synergy was.
I love New York. But Hong Kong is my home. Years before I made that decisive move in New York, I had wished some people would somehow bring messages of balance and wellness to Hong Kong. I had wished people would have better work-life balance, and would be working smarter and not harder. (I had not heard about coaching then). I had wished more people learn the simple things they could do to stay well without taking unnecessary drugs or suffering from compromised health...
Years before I had secretly set the intention that I would "someday" educate and heal people, when I had enough knowledge/money/connections/courage..., but I thought it would be too late to do anything in "this" life time.
Indeed I would have settled for doing it in my "next life"...
I am glad eventually I didn't wait...I trusted my heart, and I took the opportunity when it presented itself, and plunged into the complete unknown...
Since then, I have been exercising my "risk taking muscle" of stepping out of the comfort zone and acting in spite of fear. Like any muscle of our body, it works better with more use. ("What doesn't kill you makes you stronger!") Every day and every moment offers new opportunity for practising renewel and re-creation, and for practising being fearless. Perhaps I will never be free of fear, but the fear loses its grip as I embrace new challenges in life with trust. With the support of my community, regular reflection and awareness practice, I am reminded to staying in the trust that I have access to everything I need to handle every situation in life, and that in the grand design of things, everything and every situation is perfect.
I am living my dream life in this life time! I believe a real wellness movement is POSSIBLE in Hong Kong and the world, in my own life time, starting from ME following my passion and calling...and from me TRUSTING...
Share my dream here...
Do you want to join me in the trust of the perfection of who we really are? Who ARE you really? Are you in awe of who you really are?
Life is truly a gift to me. Thank you for letting me share this gift with you. And I thank you for considering sharing yours with me. Let's give the best of ourselves to this truly amazing gift called LIFE...
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